TOKYO – Nikon Corporation is pleased to announce that the "I AM Nikon" advertising campaign run by Nikon Europe B.V. (Takami Tsuchida, President), the center of sales, marketing and services for Nikon imaging operations in Europe, has been awarded the Gold Award at the Euro Effie Awards. The Euro Effie Awards are prestigious and authoritative awards in the marketing communications industry.
The "I AM Nikon" ad campaign was launched in 2010 in order to achieve an ambitious goal of improving market positioning in the compact segment for Nikon, a brand often associated with professional photography and high performance cameras, as well as to attract a wider range of consumers. In order to convey a more accessible, more attractive image, instead of the brand talking about itself, this ad campaign was launched with the concept of Nikon camera customers speaking from their perspective. Through this campaign, brand awareness in 12 European countries increased dramatically with a 37% in Germany*.
*According to Nikon Europe B.V. research.Founded in 1968, the Effie Awards are prestigious awards that are presented to recognize the most effective advertising efforts that transcend global borders in order to establish a brand. They are recognized worldwide as being the standard for measuring advertising effectiveness in the marketing communications industry.
Euro Effies are the pan-European advertising awards that exist to promote and recognize excellence in marketing communications among campaigns that have run and can prove effectiveness in at least two European countries.
